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AAPL · NASDAQ

Apple Inc.

Consumer Tech · July 19, 2026
$333.74
Market Cap $4.89T · P/E 38.2x
HOLD — Wonderful Company at Full Price. All frameworks AGREE the business is exceptional. Price is the ONLY problem. Projected 10.9% return below 15% threshold.
$8.27
TTM EPS
15.2%
EPS CAGR
46.9%
Gross Margin
151.9%
ROE
$129B
FCF (TTM)
88.7x
Int. Coverage
Decision Matrix
Buffett
Graham
Sowell

Framework Convergence

6/12
Graham Score
10/14
Buffett Score
+9
Sowell Score
HOLD
Combined Signal
Framework
Signal
Key Factor
Implication
Graham
SPEC.
P/E 74.2x on avg EPS (max 20x)
IV: $56–$90
Buffett
HOLD
10.9% projected return
IV: $231.56
Sowell
ALCISTA
Natural Monopoly
Pass-through: PASSES

Reasoning Chain

How Each Framework Contributed

📐 Graham: 10-year average EPS ($4.50) × 20x max = $90 ceiling. Current price $333.74 is 3.7x above. Classification: SPECULATION by price. The business qualifies as investment-grade but the PRICE does not.

🎯 Buffett: Projects EPS forward 10 years at 15% CAGR → $33.46. Applies historical 28x P/E → $937 future price. Discounts at 15% → $231.56 intrinsic value. At $333.74, projected return is only 10.9% — below 15% threshold.

🌐 Sowell: Confirms Apple is a NATURAL monopoly (not government-protected). Passes the critical cost pass-through test. Zero subsidy dependency. Heavy-weighted factors all bullish (+6). Verdict: ALCISTA.

🔍 Synthesis: All three frameworks AGREE the business is exceptional. The disagreement is purely about PRICE. Resolution: HOLD if already owned; DON'T BUY at current price (insufficient return for new capital).

Action Levels

$333.74
Current Price
≤$231.56
Buffett Buy Zone
$56–$90
Graham IV Range
-493%
Margin of Safety

Price Thermometer

Multi-Framework Price Zones

BARGAIN ≤$37GRAHAM ≤$90BUFFETT ≤$232SPEC. $334+

Bull Case

  • Apple Intelligence drives new AI premium revenue stream
  • Services exceeds $150B annual run rate within 3 years
  • India market opens fully — 1.4B population, Apple at <5% share
  • EPS CAGR accelerates to 20%+ with AI monetization
  • Continued aggressive buybacks reduce share count another 20%
  • Vision Pro / AR becomes the "next iPhone" platform

Bear Case

  • iPhone supercycle already priced in — mean reversion ahead
  • EU DMA + US DOJ compress App Store margins 3-5pp
  • AI advancement by Google/Samsung erodes premium positioning
  • China revenue ($75B) at risk from geopolitical escalation
  • 38x P/E contracts to historical 25x → stock drops to ~$207
  • Taiwan crisis disrupts TSMC supply — no short-term alternative

Intrinsic Value Calculation

Buffett Valuation Method

STRONG BUY ≤$116BUY ≤$232HOLD ≤$301OVERVALUED $301+
Step 1: Current EPS (TTM) = $8.27
Step 2: Historical EPS CAGR (9yr) = 15.2%
Step 3: Project EPS in 10 years: $8.27 × (1.15)^10 = $33.46
Step 4: Future stock price = $33.46 × 28 (avg P/E) = $936.79
Step 5: Intrinsic Value = $936.79 ÷ (1.15)^10 = $231.56
Step 6: Margin of Safety = ($231.56 - $333.74) ÷ $231.56 = -44.1% (NEGATIVE)
Step 7: Projected return = ($936.79 ÷ $333.74)^(1/10) - 1 = 10.9% (below 15%)
"It's far better to buy a wonderful company at a fair price than a fair company at a wonderful price." — Warren Buffett

Durable Competitive Advantage

Economic Moat Assessment

151.9%
ROE
$129B
FCF (TTM)
11.4%
CAPEX/Earnings
0.76yr
Debt Payoff

Textbook consumer monopoly. 2B+ active devices create ecosystem lock-in. iOS has no direct competitor at premium tier. Switching costs enormous. Services ($100B+) creates recurring revenue independent of hardware cycles.

Moat Sources: Ecosystem lock-in, brand loyalty, switching costs, pricing power (46.9% gross margins), network effects in services.

Buffett Scorecard

Test
Result
Value
Threshold
Consumer Monopoly
PASS
Ecosystem lock-in
Yes
Gross Profit Margin
PASS
46.9%
>40%
ROE
PASS
151.9%
>15%
Debt Payoff
PASS
0.76 years
<4 yr
CAPEX/Earnings
PASS
11.4%
<50%
EPS CAGR (9yr)
PASS
15.2%
>15%
Buyback Consistency
PASS
$600B+ returned
Active
P/E Ratio
CAUTION
38.2x
Flag >40
IRR (Earnings Yield)
FAIL
2.48%
>5%
Projected 10yr Return
FAIL
10.9%
>15%
Margin of Safety
FAIL
-44.1%
Positive

Score: 7 PASS / 3 FAIL / 1 CAUTION — Outstanding business; price is the ONLY problem.

Buffett Would Like

  • 2B+ device ecosystem = enormous switching costs
  • Services revenue ($100B+) recurring & high-margin
  • Capital-light model (11.4% CAPEX/earnings)
  • $600B+ returned to shareholders via buybacks
  • ROE 151.9% — among highest of any mega-cap
  • Brand power enables premium pricing globally

Buffett Would Worry

  • 38.2x P/E = only 2.48% earnings yield (below 5% min)
  • Projected 10.9% return below 15% threshold
  • Technology businesses can be disrupted
  • Revenue growth (8.7% 5yr CAGR) below EPS growth
  • EPS growth partly from buybacks, not organic
  • Geopolitical risk (China, TSMC dependence)

Intrinsic Value — Graham Method

Security Analysis Valuation

BARGAIN ≤$37INVEST. ≤$90SPEC. ≤$232OVERVALUED $232+
Step 1: Average EPS (10yr, FY2016-FY2025) = $4.50
Step 2: Normal Value = $4.50 × 12.5 = $56.25
Step 3: Bargain Price = $56.25 × 0.667 = $37.50
Step 4: Max Investment Price = $4.50 × 20 = $90.00
Step 5: Current Price = $333.74
Step 6: Margin of Safety = -493.3% (NEGATIVE)
"An investment operation is one which, upon thorough analysis, promises safety of principal and a satisfactory return. Operations not meeting these requirements are speculative." — Graham & Dodd

Earning Power (10-Year Record)

$4.50
10yr Avg EPS
74.2x
P/E on Avg
46.2%
Stability
+259%
10yr EPS Growth
FYEPSGrowthRevenue ($B)
FY2016$2.08$215.6
FY2017$2.30+11%$229.2
FY2018$2.98+30%$265.6
FY2019$2.97-0.3%$260.2
FY2020$3.28+10%$274.5
FY2021$5.61+71%$365.8
FY2022$6.11+9%$394.3
FY2023$6.13+0.3%$383.3
FY2024$6.57+7%$385.6
FY2025$7.46+14%$416.0

Graham Scorecard

Test
Result
Value
Standard
P/E vs 10yr Average
FAIL
74.2x
≤ 20x
Earnings Stability
CAUTION
46.2%
≥ 50%
Earnings Trend
PASS
Strongly Upward
Up/stable
Interest Coverage
PASS
88.7x
≥ 3x
Current Ratio
FAIL
1.07
≥ 2:1
LT Debt Payoff
PASS
1.1 years
≤ 4 yr
Book Value vs Price
FAIL
46.5x P/B
≤ 1x
Dividend Record
PASS
14 years
≥ 10 yr
Revenue Stability
PASS
-2.8% max
< 33%
Margin of Safety
FAIL
-493%
≥ 33%
Financial Structure
PASS
Conservative
Conservative

Score: 6 PASS / 4 FAIL / 1 CAUTION — Business passes qualitative tests; PRICE fails quantitative tests.

Economic Assessment

Sowell Verdict: ALCISTA (Bullish) — +9 Net Score

Weighted Phases Scorecard

Phase
Result
Evidence
Weight
Pass-Through Test
ALCISTA
All competitors face same costs; margins expanding
2x
Natural Monopoly
ALCISTA
Ecosystem superiority, not gov protection
2x
Subsidy Dependency
ALCISTA
No dependency; profit from real demand
2x
Management Alignment
ALCISTA
CEO $1.8B ownership
1x
Scale Economies
ALCISTA
Still in economies zone
1x
Regulatory Headwinds
BAJISTA
DMA + DOJ antitrust
1x

Scarce Resources

Resource% of CostPrice TrendRisk
Advanced Semiconductors (TSMC)~15-20%Stable/RisingHIGH
Display Panels (OLED)~10-15%DecliningLOW
Engineering Talent (AI/ML)~8%RisingMEDIUM
Manufacturing Labor~5-8%RisingMEDIUM

Sowell Conclusion

Apple operates in a functioning price system where resources flow efficiently. Its competitive advantage is NATURAL (not government-protected), it can pass through cost increases, and profits derive from real market demand. The price system is working FOR Apple. The STOCK PRICE ($333.74, 38x TTM) reflects expectations that may be slightly ahead of reality — the BUSINESS is extraordinary; whether the STOCK at this price offers sufficient return is a separate question.